Posts Taggedopen business models
Curso de Chesbrough e Vanhaverbeke sobre pesquisa em open innovation
por Verónica Savignano
Compartilho com os leitores, especialmente os que estão fazendo doutorado em temas correlatos à inovação aberta, esta informação recebida sobre um seminário para PhDs que estudam open innovation e open business models.
Trata-se de um curso de 2 dias (14 e 15 de janeiro) em Barcelona, na escola de negócios ESADE. Os organizadores são dois dos mais relevantes pesquisadores da área, os professores Henry Chesbrough (colaborador deste blog) e Wim Vanhaverbeke.
A partir da leitura dos tópicos que serão abordados (vejam abaixo, na reprodução do texto de divulgação), infiro que o curso vai fazer uma revisão do arcabouço teórico que pode embasar a pesquisa em inovação aberta, vai colocar os temas de pesquisa emergentes na academia e e vai também falar sobre recursos para a pesquisa em inovação aberta (bases de dados, por exemplo). O texto de divulgação faz menção à possibilidade de que os participantes do seminário discutam com seus pares suas pesquisas em andamento.
Vejam o texto de divulgação dos organizadores:
Seminar Open Innovation & Open Business Models
- School: ESADE Business School
- Date: Jan 14-15, 2010
- Time: 09:00 h. to 13:00 h. - 14:00 h. to 18:00 h.
- Place: ESADE Business School Address: Barcelona – Sant Cugat Campus
- Room: To be confirmed
- ECTS: 3
- Fee: 660 €. Special fee for CEMS / EDAMBA
- Language: English
- Participants max: 25
- Participants min: 4
- Enrolment deadline: January 4th , 2010
- Applications to: Ms. Olga Linares - olgamaria.linares@esade.edu
- Contact information: Ms.Pilar Gállego - pilar.gallego@esade.edu
ESADE Business School visiting Professors Henry Chesbrough (Haas School of Management - UC Berkeley & ESADE) and Wim Vanhaverbeke (ESADE, Vlerick Management School
and Hasselt University), are organizing a 2 day PhD seminar about Open and Collaborative Innovation at ESADE – Barcelona.
These two leading researchers in Open Innovation will deal with the latest insights in Open Innovation and explore how PhD students can successfully design and shape research in this area.
The following topics will be discussed during the workshop.
1. What are the antecedents of Open Innovation? What are the factors leading to more Open Innovation in different industries? Under what conditions can we expect Open Innovation to yield greater performance than Closed Innovation?
2. How does Open Innovation relate to prior innovation literature (e.g. absorptive capacity, dynamic capabilities, corporate and business level strategy, etc…)? How can Open Innovation be linked to existing innovation management models and theories of the firm? What other relevant theories that can be linked to Open Innovation? What kind of challenges can we expect when doing this? How should theories be adapted to fully explain Open Innovation?
3. What are some of the underlying business models in Open Innovation? What are the implications of open business models for the current innovation management and strategy literature?
4. Exploring some emerging areas in Open Innovation:
a. How can Open Innovation be applied to SMEs in low/ medium tech industries? What are the differences with Open Innovation in high-tech industries? Should Open Innovation be managed differently in SMEs compared to large firms?
b. Large firms are almost always MNEs. How does a multinational setting and the resultant heterogeneity of external technology resources influence the original Open Innovation framework? Can we discuss the role of resource proximity and regional innovation systems in Open Innovation?
c. What are the advantages of Open Innovation IP models? How can Open Innovation IP models help in fostering cooperative innovation efforts between a set of firms? What are the latest developments in the field and how do they challenge the classical view on IP-management?
d. How can one manage the collaboration between VC backed start-ups and large firms? What are the consequences for the organization of external corporate ventures?
e. What is the empirical evidence on Open Innovation? What are the databases that can be used for empirical research: publicly available databases, databases developed by companies or innomediaries, etc? How should one design large scale surveys to advance our understanding of Open Innovation? How can case studies be used in Open Innovation research?
5. What are the limits and valuable critiques of Open Innovation?
Participants will have the possibility to discuss their ongoing research in small groups and receive feedback from the faculty.
Add comment 07/12/2009
Answering your questions (6): the Real Estate market
by Henry Chesbrough
Question by Jaime Scatena (Camargo Correa)
The Real Estate market, due to its very specific characteristics, is a very hard environment for the proposal of product innovation initiatives. I am not saying that it is a impossible thing! I would like to ask for suggestions of Open Innovation models that could be implemented in this segment.
My answer
It could be said that we have had too much open innovation in this segment! Securitization of mortgages enabled bundling and remarketing of them, backed by analyst ratings of investment quality that proved too optimistic, and insured by companies who didn’t have nearly enough reserves to support the mortgages when they got into trouble. So some caution is in order here. We will need extensive regulation to return these markets to normal. Having said that, there are some innovative business models. Some are trying to level the information playing field between brokers, buyers and sellers, so that everyone has good information on recent transactions and valuation. That will make for more efficient markets over time. Some are experimenting with shared appreciation mortgages, and reverse mortgages, which are useful solutions for certain groups of consumers (though not for others). In the commercial side, real estate investment trusts offer a way for a company to avoid having to own and manage its own real estate.
1 comment 23/04/2009
Answering your questions (5): from traditional R&D to open models
by Henry Chesbrough
Questions by Bjorn Frederick (USP)
1. How does the process of project portfolio management must work for an open innovation model?
2. A company that shifts from traditional R&D to the open innovation model, I imagine, must promote some changes at its organizational structure. Who does what? And how?
3. Can you describe an example of what changes are necessary for the shift from traditional R&D to the open model?
My answers
These are three very big questions. I have written chapters in both of my books on these very points. The best thing I can do is to point you to Chapter 9 of Open Innovation, and Chapter 8 of Open Business Models, for answers to these questions.
Add comment 07/04/2009
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